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Willow & Blake’s attractive social skills

Posted By: Brett Hamm

Tags: B2C, B2B, entertainment

From random memes to the commercial scene, Melbourne copy and editorial outfit Willow & Blake offer a shining example of social media done right.



Spotify: changing the tune

Posted By: Liz Banks Anderson

Tags: technology, entertainment

Recently launched in Australia, Swedish music program Spotify is changing the way people discover and share music.



Sony brings Underworld to Facebook - in 3D

Posted By: Dan Kuseta

Tags: Facebook, entertainment

Sony has produced a series of interactive 3D chalk drawings to promote the release of ‘Underworld Awakenings’.



Rocketman shoots for the stars

Posted By: Dan Kuseta

Tags: B2B, entertainment, blogger

Rocketman Media matches content with online communities. Director Emir Mani talks about bringing bloggers and brands together.



Augmented reality sees fans capture Sonic the Hedgehog

Posted By: Lou Pardi

Tags: Mobile, entertainment, Case Study

SEGA is celebrating the 20th anniversary of Sonic The Hedgehog with an interactive iPhone app allowing users to ‘catch the blue blur'.



Channel Ten embraces mobile advertising

Posted By: SMK

Tags: Mobile, B2C, entertainment

Mobile Embrace has signed an exclusive deal with Channel Ten to become the network’s mobile advertising partner.



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