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SMK's digital bulletin will keep you up to date with the latest developments in social media and digital across the Asia Pacific region.

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Willow & Blake’s attractive social skills

Posted By: Brett Hamm

Tags: B2C, B2B, entertainment

From random memes to the commercial scene, Melbourne copy and editorial outfit Willow & Blake offer a shining example of social media done right.

18/06/12

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Spotify: changing the tune

Posted By: Liz Banks Anderson

Tags: technology, entertainment

Recently launched in Australia, Swedish music program Spotify is changing the way people discover and share music.

14/06/12

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[READING] From zero to half-a-billion: CEO Jeff Lawson writers the perfect story for @Twilio via @gigaom http://t.co/4XGj0gB1JV2

twitter.com/smkapac

Sony brings Underworld to Facebook - in 3D

Posted By: Dan Kuseta

Tags: Facebook, entertainment

Sony has produced a series of interactive 3D chalk drawings to promote the release of ‘Underworld Awakenings’.

27/01/12

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Rocketman shoots for the stars

Posted By: Dan Kuseta

Tags: B2B, entertainment, blogger

Rocketman Media matches content with online communities. Director Emir Mani talks about bringing bloggers and brands together.

28/11/11

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Augmented reality sees fans capture Sonic the Hedgehog

Posted By: Lou Pardi

Tags: Mobile, entertainment, Case Study

SEGA is celebrating the 20th anniversary of Sonic The Hedgehog with an interactive iPhone app allowing users to ‘catch the blue blur'.

09/11/11

1

[READING] From zero to half-a-billion: CEO Jeff Lawson writers the perfect story for @Twilio via @gigaom http://t.co/4XGj0gB1JV2

twitter.com/smkapac

Channel Ten embraces mobile advertising

Posted By: SMK

Tags: Mobile, B2C, entertainment

Mobile Embrace has signed an exclusive deal with Channel Ten to become the network’s mobile advertising partner.

18/10/11

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