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SMK's digital bulletin will keep you up to date with the latest developments in social media and digital across the Asia Pacific region.

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Shell’s sticky social media spill

Posted By: Dan Kuseta

Tags: crisis management

A coordinated social media campaign has led to a full blown PR crisis for the oil giant.

20/07/12

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Mortein Cops a Spray

Posted By: Dan Kuseta

Tags: news, crisis management

The announcement that Mortein is moving production offshore resulted in a social media backlash that has killed a successful Facebook campaign

03/02/12

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[READING] From zero to half-a-billion: CEO Jeff Lawson writers the perfect story for @Twilio via @gigaom http://t.co/4XGj0gB1JV2

twitter.com/smkapac

Social Media crisis management over coffee

Posted By: Lou Pardi

Tags: bloggers, crisis management

What started out as an invitation to feature a new café in return for a cup of coffee has degenerated into a PR crisis.

27/01/12

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