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Brands embrace the online influencers

Posted By: Alana Jessica Ward

Tags: Facebook, Fashion, Twitter, Digital commerce, Instagram

Some of the world’s biggest brands are using online influencers and social platforms in innovative ways to engage with global audiences.

11/09/12

0

OPSM sunshine tour

Posted By: Lou Pardi

Tags: Facebook, Fashion, Twitter, blogger, Case Study

OPSM drives an ice cream van from Sydney to Brisbane and Melbourne as part of a new campaign.

09/12/11

0

Strike a pose: Wikifashion brings style to wiki content

Posted By: Dan Kuseta

Tags: Fashion

A Brisbane website is positioning itself as a global hub for fashion designers, labels and discussion.

07/12/11

0

Blog profile: Fashionising.com

Posted By: Cormac Hanrahan

Tags: Fashion, blogger

Melbourne-based and internationally recognised, Fashionising.com enjoys a lazy 10 million unique page views per month.

02/12/11

1

Vogue online shopping night

Posted By: Lou Pardi

Tags: Fashion, Digital commerce

Vogue Online Shopping Night, which promotes shopping in online stores, is being held tonight.

30/11/11

0

Lorna Jane brings social media in store

Posted By: Dan Kuseta

Tags: Facebook, Fashion, technology

The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook.

21/11/11

0

eBay Fashion Gallery

Posted By: SMK

Tags: Fashion, Digital commerce

eBay Fashion Gallery offers brands a customised store.

03/11/11

0

Jeanswest iDenim - in store iPad app

Posted By: SMK

Tags: Fashion, Digital commerce, B2C

Jeanswest introduces in store technology to help customers navigate their collection

21/10/11

0

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