Case Study: Bulla Splits Summer Games App Campaign
Bulla Dairy Foods taps into healthy summer fun with their first foray into the mobile app market.
03/02/12
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SMK's digital bulletin will keep you up to date with the latest developments in social media and digital across the Asia Pacific region.Digital action in the Asia-Pacific
Facebook saves Louie the Fly – for now
We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes.
30/01/12
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[READING] Companies embrace 'New Marketing Reality' but gap remains via @trevoryoung http://t.co/dPwSnhZR3T2
twitter.com/smkapac
KeepCup’s digital channels reach out to the world
Run by a small team, the social media channels of Australian innovation KeepCup successfully engage a community of enthusiastic users.
12/12/11
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OPSM sunshine tour
OPSM drives an ice cream van from Sydney to Brisbane and Melbourne as part of a new campaign.
09/12/11
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On Your Bike
Virgin Mobile gets into the Christmas spirit by giving away free pushbikes in a new brand campaign.
29/11/11
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[READING] Companies embrace 'New Marketing Reality' but gap remains via @trevoryoung http://t.co/dPwSnhZR3T2
twitter.com/smkapac
Sony finds enthusiasts in their social community
Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content.
17/11/11
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Augmented reality sees fans capture Sonic the Hedgehog
SEGA is celebrating the 20th anniversary of Sonic The Hedgehog with an interactive iPhone app allowing users to ‘catch the blue blur'.
09/11/11
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Facebook Game: Optus Elephant Air Race
In support of significant above the line activity launching Optus’ partnership with Qantas, Optus have launched a Facebook game, the Optus Elephant Air Race.
05/10/11
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