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Case Study: Bulla Splits Summer Games App Campaign

Posted By: Brett Hamm

Tags: Case Study

Bulla Dairy Foods taps into healthy summer fun with their first foray into the mobile app market.



Facebook saves Louie the Fly – for now

Posted By: Dan Kuseta

Tags: Case Study

We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes.



KeepCup’s digital channels reach out to the world

Posted By: Lou Pardi

Tags: Facebook, Twitter, Digital commerce, B2C, Case Study

Run by a small team, the social media channels of Australian innovation KeepCup successfully engage a community of enthusiastic users.



OPSM sunshine tour

Posted By: Lou Pardi

Tags: Facebook, Fashion, Twitter, blogger, Case Study

OPSM drives an ice cream van from Sydney to Brisbane and Melbourne as part of a new campaign.



On Your Bike

Posted By: Dan Kuseta

Tags: Facebook, Mobile, B2C, Case Study

Virgin Mobile gets into the Christmas spirit by giving away free pushbikes in a new brand campaign.



Sony finds enthusiasts in their social community

Posted By: Lou Pardi

Tags: technology, B2C, Case Study

Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content.



Augmented reality sees fans capture Sonic the Hedgehog

Posted By: Lou Pardi

Tags: Mobile, entertainment, Case Study

SEGA is celebrating the 20th anniversary of Sonic The Hedgehog with an interactive iPhone app allowing users to ‘catch the blue blur'.



Facebook Game: Optus Elephant Air Race

Posted By: SMK

Tags: Facebook, Twitter, Case Study

In support of significant above the line activity launching Optus’ partnership with Qantas, Optus have launched a Facebook game, the Optus Elephant Air Race.



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