Tasmanians are getting one back on the so-called ‘Mainlanders’, with a cheeky campaign to save their souls.
Tasmania is often the butt of mainlander jokes - but in a new campaign Tourism Tasmania turns the tables on this traditional rivalry, encouraging Tasmanians to categorise their friends into various not-so-favourable stereotypes.
Tasmanians are urged to save friends from their ‘mainlanderness’ with a customised trip to explore the natural wonders of the Apple Isle. The campaign, created by local creative agency Red Jelly, runs from the June 1 until July 31.
Tasmanians take an online quiz to determine which category their mainland friend falls into - the ‘tragic hipsters’, the ‘burnt-out corporate’, the ‘culture vulture’, the ‘try-hard extremist’ and the ‘fanatical foodie’- then each is matched with a Tasmanian itinerary and list of experiences to try.
Mainlanders can also take the quiz themselves for their own dose of reality and a chance to win their very own Rescue Pack.
Together, with over 60 industry partners including Peppers Resorts and Virgin Australia, Tourism Tasmania is offering prize winners the chance to experience some of the best food, attractions and natural beauty Tasmania has to offer.
By sharing their holiday suggestions on Facebook, Twitter and email, both locals and mainlanders will increase their chances of winning their dream Tassie experience.
Digital activity is supported by a nation-wide television spot.