Content discovery platform StumbleUpon has relaunched with a new look and added channels for brands.
The social sharing site recommends websites to users based on categories such as computers, food and science, and a rating system. For example, users who like fashion will be directed to related sites that subscribers with similar interests have recommended.
StumbleUpon has redesigned its logo, colour scheme and now has a more visual interface. Other features include recommendations of who to follow and the ability to view past videos, images and websites which are recommended by other users.
Search functions have also been improved; with users now able to search for specific brands, such as Ford, instead of generic terms like 'cars'.
Until now, StumbleUpon discouraged businesses from promoting content on its site. Now brands can create their own channels, where content such as news and special deals will appear in users’ streams. Users also have the ability to follow brands, similar to the way they would on Facebook or Twitter.
StumbleUpon has also created a ‘sharing’ button that can be embedded in a blog post or website. Users can click the button to share articles with their Stumbleupon community, and content shared by enough people will display on StumbleUpon’s public category pages.
While the majority of StumbleUpon’s 20 million users are based in the US, the company is looking to expand internationally by making its content more easily searchable and shareable.
Brand channels, which are currently free, can be an easy way for businesses to share content and connect with customers.