Rekorderlig Beautifully Swedish campaign image with blogger Caroline Blomst
Rekorderlig Cider launched in Australia 18 months ago. As pub fridges push beer aside for cider selections, Rekorderlig is launching a new campaign.
Rekorderlig first started working with Swedish Blogger Caroline Blomst in 2010. Her style blog, Caroline’s Mode, has garnered international interest.
The Beautifully Swedish campaign launched in Australia in February, with striking outdoor and print advertising featuring Blomst.
Blomst will visit Australia in March for L'oreal Melbourne Fashion Festival. Rekorderlig is a sponsor of the event.
Blomst will also visit Sydney to open an exhibition featuring her street style photography from Stockholm. The exhibition will be displayed in the contemporary art gallery of Scandinavian-focused fashion store, Somedays in Surry Hills.
The Rekorderlig Australian website provides run down on flavours available in Australia, a photo gallery of Swedish images sourced from Tumblr, a stockist finder and sign up to the Rekorderlig newsletter
Rekorderlig has an Australian-focused Facebook page which today has 20,130 fans and 4,945 users ‘talking about this’.
The Rekorderlig Cider Australian Twitter amplifies Facebook announcements and reaches out to the (currently 553) followers.