A new campaign created by Clemenger BBDO Adelaide for snack food company Fantastic is seeing how far people will go for a free pack of Delites chips.
Playing on the notion that people might do surprising things for a pack of Delights, Clemenger placed an interactive vending machine, the ‘Delite-o-matic’, in an Adelaide shopping mall.
The machine is programmed to dish out Delights once a challenge has been performed.
While challenges started off simply (for example the pushing of a button 100 times), participants were gradually instructed to do everything from dance routines to bowing down to the machine for their free sample.
Fantastic delight’s Delite-o-matic campaign is making a substantial footprint with its YouTube video and online promotion, where consumers can play a virtual version of the vending machine for prizes.
The Delite-o-matic is currently making its way around the country, with locations available on Fantastic Snack's Facebook page.