Subscribe and get a FREE SMK Insight Report: Using Google+ to Reach the Australian Market (Valued at $495)
SMK's digital bulletin will keep you up to date with the latest developments in social media and digital across the Asia Pacific region.
Digital action in the Asia-Pacific
BPAY, the electronic bill payment system, has teamed with BMF to show users how easy (and potentially lucrative) using its system can be.
Pay and play
Once users register on BPAY's website they receive a game token every time they pay a bill using the service, which gets added to their BPAY Bingo Board.
When a row is completed, users go into a draw to win prizes such as vouchers and holidays. A video showing how to play BPAY Bingo can be viewed here.
Channels
The campaign is being run in print, radio, online and outdoor, while users can access the campaign via PCs, mobiles and tablets.
Battle for the bills
Last year, Australians made over 289 million payments using BPAY, with the service currently processing over 26 million payments per month.
However, with CommBank recently unveiling a beta app that will allow customers to do all of their banking within Facebook, the battle for the online billing buck is set to heat up.
Recent
Articles-
Facebook challenges Google with Graph Search
-
What Google’s got in store
-
Five Social Media Essentials for 2013
Popular
Articles-
Facebook challenges Google with Graph Search
-
Strike a pose: Wikifashion brings style to wiki content
-
Number Crunch: Twitter in Australia
[READING] Social media must be the instigator of a new way of work via @guardian http://t.co/A60y2FuHO52
twitter.com/smkapac
Comments